Change by Design; How Design Thinking Transforms Organizations and Inspires Innovation
Tim Brown (2009)
Harper Business.
Abstract. Brown's IDEO-CEO popularisation of "design thinking" — the empathise-define-ideate-prototype-test framework that became the Fortune 500 vernacular for design-led innovation. Foundational to the corporate adoption of UX methods in the 2010s.
Tags:design-thinkingideofoundational
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