Don A. Dillman, Jolene D. Smyth, & Leah Melani Christian (2014)
Wiley.
Abstract. Dillman, Smyth, and Christian's foundational textbook on survey design — the Tailored Design Method covering questionnaire construction, mode selection, sampling, and response-rate optimisation. The standard reference for multi-mode survey research.
Tags: statistics survey methodology foundational textbook