Jakob Nielsen (2017)
Nielsen Norman Group.
URL: https://www.nngroup.com/videos/jakobs-law-internet-ux/
Abstract. "Users spend most of their time on other sites." Nielsen's formulation of why following platform conventions usually beats novel-but-better design — users' expectations are formed elsewhere. The most-cited justification for "don't reinvent the navigation" decisions in product UX work.
Tags: design-principles conventions nielsen