Ron Kohavi & Roger Longbotham (2017)
Encyclopedia of Machine Learning and Data Mining (Sammut & Webb, eds.), 922-929.
DOI: https://doi.org/10.1007/978-1-4899-7687-1_891
Abstract. Kohavi and Longbotham's encyclopaedic entry on online A/B testing — methodology, common pitfalls, and the industrial-practice canon for randomised digital experiments. The reference cited in modern product-experimentation literature.
Tags: usability-testing ab-testing foundational