Jeanne Liedtka (2018)
Harvard Business Review, 96(5), 72-79.
URL: https://hbr.org/2018/09/why-design-thinking-works
Abstract. Liedtka's HBR distillation of seven years of design-thinking practice research — a structured account of which mechanisms actually produce design-thinking's reported benefits. Useful counterweight to critics who treat design thinking as marketing.
Tags: design-thinking evidence