George Loewenstein, Elke U. Weber, Christopher K. Hsee, & Ned Welch (2001)
Psychological Bulletin, 127(2), 267-286.
DOI: https://doi.org/10.1037/0033-2909.127.2.267
Abstract. The dual-process formulation of risk perception — cognitive risk assessment and emotional risk reaction as parallel, sometimes divergent processes. The empirical basis for UX arguments that risk communication needs to address both cognitive understanding and emotional response.
Tags: decision-making risk emotion