Arunesh Mathur, Gunes Acar, Michael J. Friedl, Eli Lucherini, Jonathan Mayer, Marshini Chetty, & Arvind Narayanan (2019)
Proceedings of the ACM on Human-Computer Interaction, 3(CSCW), 1-32.
DOI: https://doi.org/10.1145/3359183
Abstract. Mathur et al.'s automated study of 11,000 e-commerce sites finding dark patterns on 11% and inflated-comparison patterns on another 8%. The empirical evidence base most often cited in regulator submissions on dark-patterns prohibition.
Tags: design-ethics dark-patterns empirical