Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, & Jakob Schneider (2018)
O'Reilly Media.
Abstract. The Stickdorn et al. service-design methods textbook covering journey mapping, service blueprinting, prototyping, and cross-channel orchestration. The standard reference for service-design education and practice, expanding interaction design beyond single-touchpoint UI into multi-channel systems.
Tags: software service-design foundational textbook