Virginia Braun & Victoria Clarke (2006)
Qualitative Research in Psychology, 3(2), 77-101.
DOI: https://doi.org/10.1191/1478088706qp063oa
Abstract. Braun and Clarke's foundational thematic-analysis methodology paper — the most widely adopted qualitative-analysis method in psychology and HCI. The reference cited in virtually every qualitative HCI study reporting interview or focus-group data.
Tags: usability-testing qualitative thematic-analysis foundational