Alan Cooper, Robert Reimann, David Cronin, & Christopher Noessel (2014)
Wiley.
Abstract. The Goal-Directed Design methodology in book form. Personas, scenarios, and the distinction between sovereign / transient / daemonic posture applications. Where Krug optimises the existing page, Cooper restarts from "what is this user trying to accomplish?" The most cited book for structured interaction-design practice.
Tags: software interaction-design practitioner personas