Marc Hassenzahl, Michael Burmester, & Franz Koller (2003)
Mensch und Computer 2003 (Ziegler & Szwillus, eds.), 187-196.
Abstract. Hassenzahl, Burmester, and Koller's AttrakDiff questionnaire — separating pragmatic quality (usability) from hedonic quality (enjoyment, identification, stimulation). The reference cited in modern UX-evaluation literature that distinguishes utility from delight.
Tags: usability-testing ux-evaluation foundational