References

Quantifying the User Experience; Practical Statistics for User Research (2nd ed)

Jeff Sauro & James R. Lewis (2016)

Morgan Kaufmann.

Abstract. The practical statistics reference for UX. Covers task-completion analyses, time-on-task transformations, Likert / SUS / NPS scoring, confidence intervals for small samples, A/B sample-size planning, and the statistical gotchas of usability data (skewed times, bounded percentages, paired vs unpaired). Where Cohen is the theory, this is the working manual.

Tags: statistics ux practitioner foundational

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