Paul Slovic, Melissa L. Finucane, Ellen Peters, & Donald G. MacGregor (2007)
European Journal of Operational Research, 177(3), 1333-1352.
DOI: https://doi.org/10.1016/j.ejor.2005.04.006
Abstract. The canonical formulation of the affect heuristic — the finding that emotional reactions to a stimulus systematically precede and bias subsequent risk / benefit judgements. The reference cited in UX research on risk-related decisions (cookie banners, medical-decision aids, security warnings).
Tags: decision-making affect heuristics