Richard H. Thaler & Cass R. Sunstein (2009)
Penguin.
Abstract. Thaler and Sunstein's canonical popularisation of choice architecture — defaults, framing, anchoring, and other nudge mechanisms applied to public-policy and product design. The most- cited single reference for the choice-architecture frame in UX writing on consent flows and product onboarding.
Tags: decision-making choice-architecture nudge foundational