Richard H. Thaler & Cass R. Sunstein (2008)
Yale University Press, 304.
URL: https://yalebooks.yale.edu/book/9780300262285/nudge/
Abstract. Introduces choice architecture and the concept of the nudge: small changes to the decision environment (defaults, framing, salience) that influence behaviour without restricting freedom. The intellectual foundation of much modern interface design.
Tags: decision-making choice-architecture