Fergus I. M. Craik & Robert S. Lockhart (1972)
Journal of Verbal Learning and Verbal Behavior, 11(6), 671-684.
DOI: https://doi.org/10.1016/S0022-5371(72)80001-X
Abstract. Craik and Lockhart's foundational levels-of-processing framework — depth of processing determines retention, not structural memory location. The reference cited in UX writing on engagement-as-encoding and the "deeper-is-better" principle.
Tags: memory foundational theory