People

Stuart Card

b. 1943, USA · Cognitive scientist; long-time researcher at Xerox PARC

Also known as: Stuart K. Card

Stuart K. Card, with Thomas Moran and Allen Newell, wrote the 1983 book The Psychology of Human-Computer Interaction, which formalised HCI as an applied science with quantitative laws and predictive models. The book introduced the Model Human Processor, a simplified information-processing architecture with separate perceptual, cognitive and motor processors and explicit cycle times, together with the GOMS (Goals, Operators, Methods, Selection rules) and Keystroke-Level Model for predicting task time.

Card spent most of his career at Xerox PARC, where he also contributed to the development of the mouse, scrolling, and other pointing-device research that fed into the modern graphical interface. His later work on information visualisation produced the foundational survey Readings in Information Visualization (1999) with Jock Mackinlay and Ben Shneiderman.

Related people: Thomas Moran, Allen Newell, Ben Shneiderman

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